The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA essential Dead Sea treatments is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The company’s dedicated scientific approach has helped us to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Ahava has translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region.
AHAVA’s second vocation is to learn and decipher the rich language of the human skin. As a living organ, the skin receives information and stimuli from the outer world and communicates it through specific reactions, helping to protect, nurture and clean its cells, retain moisture and fight the aging process. Minerals have an extraordinary capacity to act as “intercellular messengers” that transmit information to skin cells and positively impact their health and vital functions. AHAVA is committed to unraveling the syntax of these crucial biological phenomena in its ongoing quest to produce the finest Dead Sea mineral-based products available worldwide.

Products
Various products are suitable for facial care (mud, milk, gel and water), hair care (shampoos and conditioners) and body care (lotions and creams). Products are sold throughout the world in Europe, North America, Asia, Australia and Africa.
Minerals
Minerals contained in the Dead Sea include Potassium (K), Magnesium (Mg), Sodium (Na), Strontium (Sr), Calacium (Ca), Zinc (Zn), Manganese (Mn), Bromine (Br), Boron (B) and Lithium (Li).

R&D
AHAVA invests heavily in R&D and testing to study the therapeutic effectiveness of minerals on the skin in conjunction with leading international experts and scientific institutes. Clinical tests, independently confirmed and published in scientific journals, prove the revitalizing effects of DSL’s mineral and plant-based products on a range of dermatological conditions.
R&D efforts, central to the Company’s mission, consist of research in four main areas:
• Fundamental research, to improve the understanding of the mode of action performed by minerals in improving skin functions, texture and appearance.
• Nano-Technology applied to cosmetics, aimed at studying the physical and therapeutic features of various Dead Sea ingredients processed in nano size Product
 development, focusing on new age control technologies that will become an integral part of AHAVA’s product offering
• Development of spa and therapeutic treatments, based on human genome research and biotechnology and focusing on relieving the severity of various joint diseases.
• Preserving the Dead Sea: Ahava’s activities preserve the pristine environment and delicate balance of the natural forces in the Dead Sea region. The healthy harvest of crystallized minerals, Dead Sea mineral mud and desert plants, which grow in the pure air of this magical region, is conducted responsibly – Ahava only takes what is strictly needed, enabling Nature to effortlessly replenish itself.
 Manufacturing processes are non-polluting and environmentally conscious. No animals are involved in testing phases and all of our products are encased in recyclable tubes, bottles and jars.